Booking new projects for early 2027
Brands with a quiet kind of confidence.
I’m Mahendran — a brand and visual designer helping founders and studios shape identities, packaging and campaigns that people remember long after they look away.
Every identity starts on paper
Studio
Working worldwide
Remote-first, with on-site workshops when a project calls for it.
Experience
10 years
Shaping brands across food, beauty, retail and culture.
Now
Shaping a type-led identity for an independent bakery.
Selected work
Projects I’m proud to sign.
A small selection of identity, packaging and campaign work — each built to hold up on a shelf, a screen and a billboard.
About
Design that earns its place — on the shelf and in memory.
I work closely with small teams, usually from the very first conversation to the final print check. The best brands I’ve made started with a sharp question, not a mood board.
My process is simple: listen hard, sketch a lot, cut what doesn’t serve the idea, then sweat the details nobody notices — until everybody feels them.
What I do
Identity systems
Logos, type, colour and the rules that hold them together.
Packaging
Structures and surfaces that sell from three metres away.
Campaigns & art direction
Launches, posters and shoots with one clear idea.
Type & lettering
Custom wordmarks and editorial typography.
Tools of the trade
Experience
Ten years, four desks.
From agency floors to my own studio — always close to the work.
2023 — Now
Independent brand & visual designer
Identity and packaging for founders, studios and cultural projects.
2020 — 2023
Senior designer
Led identity systems for food, beauty and hospitality clients.
2018 — 2020
Visual designer
Packaging, print and campaign art direction for retail brands.
2016 — 2018
Junior designer
Posters, menus and small identities — learning by making.
Kind words
Said by people I’ve built with.
Mahendran found the one idea our coffee was missing, then made every bag, cup and sign carry it.
Anika Rao
Founder, Halden Coffee
Calm, sharp and quietly relentless about detail. The packaging system still scales with every new product we launch.
Leo Martens
Brand lead, Mira Skincare
Mahendran made our festival feel like a place before anyone had set foot in it. The posters became the souvenir.
Sara Okafor
Director, Field Notes Festival
